The Director of Marketing is responsible for developing marketing strategies to drive revenue growth, overseeing the development and execution of the vertical marketing strategy, and for the management of all aspects of multi-faceted marketing projects and campaigns for the assigned vertical and product lines. Responsibilities include turning business objectives into marketing strategy and tactics by conducting research, developing comprehensive content, and analyzing metrics. Collaboration with various marketing shared service functions, as well sales and other division leadership, is important to the Director of Marketing's ability to succeed.

The Division Marketing Director drives the Division's strategic marketing initiatives. They are responsible for developing and managing an annual budget/plan, and successfully meeting/completing plan objectives. They have a strong dotted-line relationship with the Division President and serve as a member of the division's senior leadership team. It's critical that this individual ensures alignment of the marketing objectives with the priorities of division's sales and overall goals, as well as aligning to the overall marketing goals and brand vision for Tyler.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

• Develop and execute marketing plans for Tyler products that include lead generation initiatives, sales collateral, trade advertising, media relations, events marketing, and divisional communications.
• Position multiple products within the same functional areas based upon factors that include functional differentiation, client size, market segment, and future development plans in a manner that minimizes confusion in the marketplace.
• Develop Division marketing budgets, ensure that the marketing plans are executed within budget, provide quarterly revised budget projections, and reconcile MTD, QTD & YTD reports.
• Ensure that evaluation systems are in place to report on progress in achieving overall goals and measuring ROI on marketing dollars invested.
• Act as senior consultant and advisor to division leadership teams for all marketing and communications initiatives; ensure alignment with corporate vision and initiatives.
• Provide marketing counsel, guidance and direction to division leadership teams. Facilitate open communication with division leaders to ensure marketing priorities align with and support business goals.
• Develop divisional key messages to ensure consistency across all marketing materials, and across all audiences (prospects, clients, employees, media, etc.).
• Project manage marketing deliverables to ensure quality development and timely delivery.
• Act as division spokesperson for media inquiries and PR opportunities.
• Manage team of campaign, content, and trade show professionals and support their efforts by removing obstacles and setting clear direction.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives.