ABOUT THE TEAM:
Our Digital Investment team works in conjunction with our planning teams and is responsible for the negotiating and purchasing of digital media – including content integrations, premium video, mobile and OTT. DIG’s value is driven by its ability to negotiate and deliver business insights and results within fixed rate inventory. Additionally, DIG is an integral part of maximizing our client’s ad accountability and protocols as it relates to viewability, fraud, brand safety, and ad experience. The DIG collaborates closely with each of our agency’s digital RTB divisions across search, social and programmatic.
The overall objective for the Digital Investment Associate is to support the Digital Investment Group on plan development and investment maintenance. The Digital Investment Associate is process oriented, has a strong attention to detail, and demonstrates curiosity and commitment to executional excellence. Much of your day involves corresponding with some of the largest digital platforms in the world and helping them deliver appropriate business solutions to our brands; collaborating across ad operations, finance and marketing sciences to ensure proper buy entry, reporting and analytics accuracy, and ensuring your brand’s digital investments are trafficked according to your brand’s interests. Additionally – you are learning and developing core knowledge of digital investment basics, tools, and protocols that build towards a strong advertising foundation.
To succeed here, we expect you to be operating with an all hands on deck outlook, be a creative problem-solver and willing to face any task.
3 BEST THINGS ABOUT THE JOB:
GroupM is a WPP company. WPP is the world leader in marketing communications services. Within WPP, GroupM is the consolidated media investment management operation and parent company to world-famous media agencies, such as Mediacom, Mindshare, Wavemaker and Essence. The company has offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, Seattle and in many other major markets around the globe.
GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.