Lead and manage our paid media planning for all lines of business and all paid media channels; determine the media channel mix to best resonate with our audiences and meet business goals. Leverage prior media knowledge and experience, agency resources, client data, and market understanding to conduct scenario planning. Provide direction to media agency partners to support

Marketing & Communications Planning Implement the strategic annual marketing plan specific to each line of business (Retail, Business & Wealth) to support priority business objectives, sales campaigns and customer impacts including a roadmap for marketing resource allocation, defined scope of projects and tactical communications plans. Manage marketing initiatives and dir

Strategy As a member of the senior management team, partner with BU and technology leaders to formulate the company's business and digital strategies, product roadmaps. Develop BU Technology vision, strategy, and a roadmap, and lead the IT team and its business partners in effective execution. Proactively advise the senior management team on the emerging technologies and

The Senior Marketing Specialist is responsible for developing and implementing marketing strategies to promote the growth of statewide and international programs at Henry Ford Health. The Senior Marketing Specialist will lead content creation and marketing operations for major social platforms, including web content, conferences, newsletters, media, and digital communicat